DRIVE DEEPER
The cars are only part of the story.
Here’s a closer look at the channel, the audience and the momentum behind it.
who’s watchinG?
The numbers
fast out of the gate
Driven by Ryan launched with a simple idea: get behind the wheel of the cars I’m genuinely interested in and take people along for the ride.
10 videos in, the response has been pretty hard to ignore.
150K+
YOUTUBE VIEWS
7.9K+
HOURS WATCHED
6.7%
AVERAGE CTR
1.2M+
THUMBNAIL IMPRESSIONS
Car people. Curious minds. Future buyers.
18.7K
MONTHLY AUDIENCE
96.7%
MALE
86.4%
AGED 35+
WHERE THEY'RE WATCHING
Australia is home, but the audience is already reaching well beyond it.
GIVE ME THE KEYS
I'll do the rest.
The goal is simple. Make content that gets people genuinely interested in the car, not just another walkaround that disappears into the feed.
If you've got something new, different or exciting, let's make something people want to watch.